Agata Lutrowicz
- Jan 26, 2023
- 3 min read

30 Of The Most Commonly Asked Questions About SEO. PART 3 of 6.

What is SEO?
How does SEO work?
Why is SEO important?
What are keywords?
How to do keyword research?
How to optimize a website for SEO?
What is On-Page SEO?
What is Off-Page SEO?
How to improve website ranking?
What is backlink?
How to get backlinks?
How to use Google Analytics for SEO?
What is crawlability?
What is an XML sitemap?
How to submit a sitemap to Google?
What is a robots.txt file?
What is a meta tag?
What is header tag?
What is an alt tag?
What are the Google ranking factors?
How to optimize for Google's Featured Snippets?
What is structured data?
How to use structured data for SEO?
What is voice search SEO?
How to optimize for voice search?
What is local SEO?
How to optimize for local SEO?
What is mobile SEO?
How to optimize for mobile SEO?
What is the future of SEO?

11. How To Get Backlinks? There are several ways to acquire backlinks:

Creating valuable and informative content that other websites would want to link to.
Reach out to other websites and ask them to link to your content.
Guest blogging on other websites and include a link back to your website in your author bio.
Participating in online communities and forums and including a link to your website in your forum signature.
Building relationships with other website owners and influencers in your industry.
Creating infographics or other visual content and allowing others to embed them on their website with a link back to your website.
Use broken link checker and reach out to the webmaster to replace the broken link with your link
Use of social media platforms like Twitter, LinkedIn, Instagram etc to promote your content.

12. How To Use Google Analytics For SEO?

Set up Google Analytics and connect it to your website. Be sure to set up the correct tracking code on each webpage so that you can track how visitors interact with your website.
Track search engine and organic traffic sources. Identifying which search engine and organic traffic sources are driving visits to your website is key for understanding how SEO is impacting your business. Use the Source/Medium report to see the breakdown of search engine traffic and the Landing Pages report to see which pages are receiving the most visits from this source.
Monitor keyword performance. Dive into the Search Console report to learn which specific keywords are driving organic search traffic. Identify which ones are performing well, as well as which ones require additional optimization efforts.
Analyze page-level performance. Use the Pages report to identify which pages are receiving the most SEO traffic and analyze the engagement metrics associated with each one in order to determine which ones need further optimization.
Monitor backlinks. Monitor backlinks through the External Links report, which shows the total number of pages linking to your website along with the number of domains linking to your site. Keep an eye out for any unusual spikes or drops in order to identify any potential issues that may arise from link-based activities such as link baiting or link removal requests.
Set up alerts and track trends over time. Use custom alerts to be notified of any changes that could potentially impact your rankings, and use segments to track trends over time per region or referral source.

13. What is crawlability?

Crawlability is the ability of a search engine to find, index and rank website content. It refers to the process of discovering, analyzing and interpreting webpages, links and content by search engine bots or crawlers. Search engine spiders crawl websites to discover their content and structure in order to include them in the search engine index. It is important that websites are optimized for search engine crawlers, since without it, the website's visibility won't reach its full potential.

14. What is an XML sitemap?

An XML sitemap is a file written in the XML language that provides a listing of the URLs for a website. It can be used by search engines to discover and index the website's content. XML sitemaps provide information about the pages, such as when they were last updated, how frequently they are changed, and their relative importance.

15. How To Submit A Sitemap To Google?