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What Is Video Editing?

Video editing is all about manipulating and arranging video shots, the process of piecing together video clips, images, and sounds to create a movie, to structure and present video information.  As a video editor, we cut, trim and sequence separate video clips into a comprehensive narrative structure that makes sense and flows easily.

Why Is Video Editing Important?

  • Videos are currently one of the big things, and they are impactful - videos play a significant role in our modern society.  Every new product launch normally is accompanied with some sort of promotional video.  Why do musicians use music video?  Do you use YouTube to look for videos of a music artist you like? Why is YouTube so popular? A picture may tell a thousand words, but a video tells several thousand more than a picture or image. Videos can evince emotions, making the viewer happy or angry or laugh, depending on the content. Is there a better marketing tool than a powerful video with matching music, to get your message across to the audience?

  • Your potential Client can Access Videos nearly Anywhere - in the modern world, you can watch videos not just on television, but on your laptop, your phone, or your tablet device.  Can you relate to this?  If you want to get your message out there, and promote your product or business, promoting it through video can make a lot of sense.

  • Sometimes, people get bored reading.  Many people scan websites for something to watch instead of something to read.  Why not get your message in front of these people?


  • You may want to regularly update your website with new videos, to showcase to your existing and potential clients, your capabilities.

  • You may want to create a new video, to start a social media marketing campaign.

  • Whatever the reason, we can carry out all of the editing for you.  Just send us the raw footage, and we can turn into into a nicely edited and free flowing video, to capture your audience attention.

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