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What Is Website Design?
Website design is all about the design of websites that are on the internet, and it relates to the appearance, layout, and, in some cases, content of a website. Web design is normally used to describe the design process relating to the front end design of a website.  The skills involved in website design include but are not limited to marketing and communication design, user experience design and interactive design, page layout, typography, quality of code, generated content, static websites and dynamic websites.

Why Is It Important To Have A Website?
It allows you to market your business online. It helps to establish your credibility as a business. Also, your websites can provide directions and a map to your offices or shops.  You can use your website to show potential clients why they should trust you including testimonials for example. If you have an online shop, your website saves time for busy people who have no time or inclination to visit a physical shop.  A website can give a positive impression that your company is bigger and more successful.

  • Credibility - There may be many competing businesses offering a similar service or product to yours, but if your website looks good and clearly communicates, you have an edge over the competition.  If you have no website, people can question if your business is real or legitimate, as it is generally expected nowadays that a credible business will have a website.


  • Brand - Establish who you are, what you represent and what you stand for.  Increase the chances of your potential customers becoming actual realised customers.  Without a website, it can be an uphill struggle for a customer to find quality and reliable information on your business.


  • Leads - Having a website can increase your chances of getting leads.  Once people find your website, and become interested in your service or product, they will know how to contact you due to the information on your website, giving you the chance to increase your sales, so, websites may have a cost, but when used correctly they have a positive RETURN ON INVESTMENT.


  • Organic Traffic - Please see our SEO page which refers to organic traffic.  When you have a website and have an SEO-optimized website, you have a chance of growing your organic traffic, as you start to show higher up in Google search results. This means that when people are searching for a service or product you supply, there is a higher probability that your website will show up in the results, leading to a likely increase in your customer base.


  • Saving Time For You And Your Potential Customer - If you do not have a website, you probably get a large proportion of calls asking you simple questions about your product or service, or perhaps location or hours of operation. If you miss a call, the customer might be annoyed. If you answer, the call, you waste time, as having a website means they probably would have seen the answers to the simple questions on your website!  Having a website can reduce the number of such calls and increase productivity. Of course having a website also helps your customer as they can find useful information without having to phone you!


  • Updates And Announcements - Your website is on 24/7.  You can post updates and announcements there. It can increase the chance of upselling if the update or announcement is particularly relevant to the customers who are reading the new information.


  • Digital Marketing - If you intend to leverage digital marketing to increase your leads, you'll likely want to drive traffic to a website.

Are There Different Website Types?
Going back in time, there were only text-only websites, typically used by government agencies and public institutions for information purposes. Since then, the internet or World Wide Web, WWW, has expanded hugely.  Here is a some information about some of the most popular kinds of websites:


  • Information Website - This is a One Page Website.  It contains one single page, with anchors directing you to the relevant section of the page where the sections contain information such as about your business, the services you offer and your contact information.


  • Start Up Website - This is a bit more detailed. It will contain a home page, an about page, a services page, a contact page and a regulation page.


  • Classic Website - This is more detailed agin.  It contains: Home Page, About Page, Services Page, Regulation Page, Gallery Page, Contact Page, Booking Pages, Searching System, Blog Pages.


  • Advanced Website - this contains up to 20 pages.


  • E-commerce - An E-commerce website is an online shop where people can order goods and make payments. If you have products to sell and would like to do so online, then this may be the solution for you.


  • Personal websites - Personal websites are useful if you would like to document occasions such as worldwide travels, weddings, new babies and so on.


  • Blogs - Blogging is very popular, and blogs are usually updated on a regular basis, with older posts being available through archives.


  • Informational Websites - For many people, libraries are a bit like a dinosaur, along with the idea of borrowing books for basic information. In the modern world, many people answer their own questions by a search on Google. A significant number of internet users are now researching and self-teaching with online tutorials, hacks and tips from such websites.


  • Online Community - Community forums are most useful as a means to get in contact and share ideas or opinions with people who have the same interests or are from similar backgrounds.

What Are Some Basic Design Tips?
Your online business presence is more important than ever. A professionally designed website will have a large effect on your business. There are many design elements that go into making a great website, to enhance your brand.  Remember, a well designed website is more than just a pretty face, it has great usability, clarity and tends to the potential customer's requirements. Good website design includes the following:


  • Choose Your Font With Care! - Make sure the text on your website is easy to read and consistent right through your website. You could choose just one font for your website, but it is probably wise to not go for more than two or three fonts and choose ones that are likely to be available to other people accessing your website from other devices.  Not all fonts are available to all devices!


  • The Use Of Colours - You can use colours strategically for design, instead of merely for decorative purposes.  Normally the best place to start thinking about colours is your logo, which may have an effect on colour choice for the rest of your website.  Using too many colours can look unprofessional, perhaps go for a modest colour palette to enhance and compliment your website text.  We also notice many people that come to us have a tendency to choose their own favourite colours, but just remember that not everyone loves mimosa yellow.  The colour choice for your website might be wisely influenced by the general subject matter or content of your website.


  • Images and Photos - Websites of old were mainly text only, and boring to look at and to read!  Break up your text with eye-catching photos.


  • White Space - White space gives your website a modern look and it also helps to emphasise your website content.  Cluttering up pages with loads of irritating animations or excessive graphics just because there is space available is not a good idea generally!


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