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What Is Social Media Marketing?
Social media marketing refers to the use of social media platforms, social media websites and social networks to market the services or products of a business, providing a method to engage with both potential customers and existing customers. It can include data analytics tools enabling companies to track the progress, success, and engagement of ad campaigns.


Social media marketing includes the management of a marketing campaign, setting the desired social media culture and tone of the business.  Social Media Marketing is sometimes referred to as e-marketing or digital marketing.


It is also important to distinguish between organic social media marketing and non-organic, paid social media marketing.  Organic social media marketing refers to free content, such as posts, photos, videos that all users can share with each other on their social media feeds. Paid social media marketing, also called non-organic social media marketing, is basically paying for paid ads on the social networks such as Facebook, Twitter, LinkedIn and so on.


If you have a significant budget, a hybrid approach of both organic social media marketing and paid social media marketing may be beneficial, but if you are on a smaller budget, it may be best to stick to organic social media marketing.  Either way, Agata Business Services can help you to take care of your social media marketing requirements.

Is It Important To Carry Out Social Media Marketing?

  • Online users represent approximately 60% of the world population, so social media marketing is the most influential of virtual spaces.

  • You can grow your group of potential customers with a relatively small budget to promote products and services.

  • You can increase brand awareness, with approximately half of consumers learning about new brands on social media.

  • You can learn about your competition, and remember, the majority of business executives think it’s very important or essential to invest additional resources in social media marketing, and are most likely to increase social media marketing budgets in the next few years.

  • You can reach a significant number of people within a short time of posting an advert, you can build custom audiences, you can build relationships with your future customers, and learn their buying patterns, increasing your overall ROI Return On Investment.


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