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What Is Branding?

Branding is the promotion of a particular product or company by means of advertising and distinctive design.  The term brand refers to a marketing concept which aids people in identifying a particular company or product. Brands impact upon the perceptions of companies or their products. Brands can provide a significant value to a product or business, and provide a competitive edge over others.

What Is Branding In Terms Of Marketing?

In terms of marketing, branding relates to elements such as logo, design, posters, flyers and business cards with a consistent theme through all marketing communications, and thereby assisting companies to differentiate themselves from competitors.


We are happy to take care of all creative aspects of branding for you.  You may have an idea you are looking on us to expand, or you may wish that we create the ideas from scratch for you.  We can work both ways. We can carry out logo creation and logo design, and the creation of imaginative posters, flyers and business cards, all designed to enhance your brand image, whilst at the same time have a consistent underlying theme to help emphasise brand awareness for your product or business.

What Is Branding?
Branding In Marketing
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