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Wix SEO Secrets for Boosting Your Traffic

Updated: Feb 2, 2023


Wix is one of the most popular cloud-based website builders, with 200 million users on the platform in 2022.

Its user-friendly interface and drag and drop editor style make it an ideal platform for beginners. Wix also has a free plan, which is a great way to get started building a website without having to put any money down.


Yet, creating a website is only half the battle. A fancy new Wix site won’t mean much if you aren’t showing up on search engines – as that’s the primary way new prospects will find you.

In fact, more than 1/4th of all the traffic Wix’s website gets is from search queries – with the keyword ‘Wix’ typed into Google more than 6.8 million times.


Search engine optimization (SEO) is integral for generating organic traffic to any website, and Wix’s sites are no different. While Wix has caught some flack for its SEO capabilities in the past, the platform has made some vast improvements.

Namely, the Wix SEO Wiz is invaluable for generating an SEO plan for your site.

With the right strategy, you can double your traffic by optimizing your Wix site for search engines – which is why we put together this guide.

So if you want your Wix website to get found on Google, you’re in the right place. Keep reading to learn everything you need to know about Wix SEO.


Understanding the Wix Platform

The best thing about Wix is that you can use it without any coding experience. Wix uses an intuitive drag and drop editor combined with customizable templates. That way, users can create everything from a menu for their restaurant to a list of products for an online store.

You can also get started using Wix’s free plan – where you can build a website without having to pay a membership fee.

The catch is that you’ll have to display ads on your website – but it’s worth it if you’re a startup on a shoestring budget. In a nutshell, Wix is the perfect website builder for small businesses, startups, and simple online stores. By using its editor and features, you can create a competent and visually appealing website in a few hours.


Is Wix bad for SEO?

In the past, there was a bit of a negative stigma surrounding Wix and its SEO features due to its simplicity. Wix has since put new features and settings in place, largely addressing these criticisms.

In particular, the team at Wix resolved the following issues affecting Wix sites in the results pages:

  • You can now add alt tags to images (crucial for letting the Googlebot know what your images show and how they relate to your content).

  • You can now optimize meta descriptions and title tags for blog posts.

  • You can use structured data markup (it wasn’t available in past iterations).

  • Pages are no longer defined by a #, which improved the URL structure.

Fixing these problems was gigantic for the platform, as SEO is far less of a challenge for website owners now.

In 2019, Wix even started an SEO Battle to prove that Wix websites can and do rank at the top of search engine results. The winners were able to rank #1 for the query ‘Wix SEO’ on Google.

As such, there’s no reason why you can’t dominate the website rankings and generate a ton of organic traffic using a Wix website.


Listing Wix’s SEO Features

For more proof that Wix is indeed SEO-friendly, here’s a rundown of the SEO tactics you can employ using a Wix blog or website:

Mobile-friendly templates

Your website must work on mobile devices to rank on search engines, especially Google – which uses mobile-first indexing. Wix has mobile-friendly templates you can use to make this easy.


Editable title tags and meta descriptions

In the past, there was no way to optimize these. Now you can create keyword-rich title tags and meta descriptions to enhance your on-page SEO.


Alt tags for images

An alt tag describes what an image shows, and it serves two purposes. It’s an accessibility feature for sight impairments – and it lets crawlers know how your images relate to your content.


Editable header tags

If you’re familiar with SEO basics, you know how integral your header tags are to your blogs. Distinguishing H1s from H2s and H3s is great for readability and SEO. (Also, don’t forget to use your targeted keywords in your headers)


HTTPS

If you run an eCommerce store through Wix, HTTPS is a must-have to keep your customer information safe. Google also likes to see safe and secure websites.


XML Sitemap

While you can’t edit your sitemap in Wix, you still receive one, which is handy. You can upload it to Search Console to ensure Google has visibility of your website.


Google Analytics (GA) and Google Search Console (GSC)

The team at Wix knows how crucial it is to monitor metrics for your SEO campaign. That’s why they’ve made it effortless to connect GA and GSC to your Wix website for easy monitoring.


Canonical tags

Duplicate content is a massive no-no for SEO, and canonical tags are the remedy. Wix lets you place a ‘canonical tag’ on your preferred version of each web page. That way, you won’t wind up ranking two identical pages on Google, which will confuse the crawler and tank your SEO.


Decent PageSpeed scores

Wix sites used to struggle with PageSpeed scores in the past. The average Wix website now features a high PageSpeed score, thanks to some new updates. That’s great for SEO and your bounce rate.


301 redirects

404 Not Found pages are not the best for SEO. Now that you can use 301 redirects on Wix, you should replace all your 404 Not Found pages with them. Google and other search engines prefer 301 redirects (permanent), so use them instead of 302s (temporary changes only).

Everyone that builds a website on Wix gains access to their SEO

It’s a remarkable tool for devising an SEO strategy – especially for beginners.

If you don’t know much about SEO, this tool will help you understand what you need to do to rank higher on Google and other search engines.

The Wiz is user-friendly and works by providing a step-by-step

checklist for connecting and verifying your site with Google. That way, you’ll know for sure that Google was able to discover, crawl, and index your site.

Beyond making sure that your site gets indexed,

Wix SEO is designed to help you develop ways to improve your SEO, so you rank higher in the search results. It will ask you a series of questions about your business that it will use to develop an SEO strategy for you.



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