Business Startup

Business Startup: An Interview with Agata Lutrowicz, Founder of Agata Business Services

Starting a business takes vision, courage, and the willingness to evolve. Few entrepreneurs embody this spirit as naturally as Agata Lutrowicz, founder of Agata Business Services. What began as a part-time language tutoring venture has now blossomed into a dynamic business offering website design, SEO, translations, business planning, and startup consulting.

I sat down with Agata to discuss her entrepreneurial journey, the lessons she’s learned, and her insights for anyone looking to launch their own venture.

Q: What inspired you to start Agata Business Services?

Agata Lutrowicz:

It actually started quite organically. I was tutoring languages on the side while working part-time, and during that time, I noticed an interesting pattern: many of my clients, especially small business owners and freelancers, began asking for help beyond language skills. They needed assistance with writing website content, creating business plans, translating materials, and even setting up simple websites.

I realized there was a real demand for this type of holistic support, particularly among people starting their businesses. That was the spark—I saw an opportunity to broaden my services and provide something truly valuable to this niche.

Q: How did your language tutoring background shape your business?

Agata:

Tutoring languages taught me several key skills that I still use today. First and foremost, communication. Explaining complex ideas clearly and adapting to different learning styles was critical as a tutor, and it's just as crucial when consulting with business clients.

Additionally, I developed a strong sense of empathy—understanding where someone is on their learning or entrepreneurial journey and helping them move forward at their pace. And finally, tailoring lessons taught me how to customize services, which now translates into building personalized websites and offering business advice that’s specific to each client’s needs.

Q: When did you transition from tutoring to website design?

Agata:

It happened within the first few months. Some of my language clients would say things like, “I need a simple website, but I don’t know where to start.” That prompted me to explore platforms like Wix and WordPress.

I began experimenting, taking online courses, and before long, I was designing basic websites for clients. Over time, as I gained more experience and confidence, website design became a core part of my offerings.

Q: What was the biggest challenge in those early days?

Agata:

Time management was definitely the biggest hurdle. I was balancing language tutoring, learning new design tools, and trying to grow this new branch of the business all at once.

There were days when it felt overwhelming, and self-discipline became crucial. I had to develop better organizational habits quickly to keep everything moving forward.

Q: How did you overcome that challenge?

Agata:

I created a very structured schedule for myself. Setting clear work blocks for learning, client work, and tutoring helped immensely.

Additionally, I celebrated small wins along the way—finishing a course, launching a website, signing a new client. Keeping my long-term vision front and center reminded me why the hard work was worth it.

Q: What core services do you offer today?

Agata:

Today, Agata Business Services provides:

• Website design (mainly on Wix and WordPress)

• SEO optimization

• Marketing

• PR

• Translation services

• Documents & content writing

• Business planning

• Trainings & Consultations

• Free startup consulting for new clients

This combination allows me to support clients through every stage of their early business journey.

Q: Why do you offer free business advice?

Agata:

I genuinely want my clients to succeed. Many startups don’t know where to begin or what’s most important in those first steps. Offering free guidance helps build trust and sets a strong foundation for a long-term partnership.

When clients feel empowered and informed, they’re more likely to achieve their goals—and they often come back for additional services.

Q: How do you define “success” for your clients?

Agata:

For most clients, success means launching a fully functional, professional-looking website, attracting traffic, and generating their first sales or leads.

But beyond numbers, it’s also about building confidence and clarity in their brand. I want every client to feel proud of what they’ve created.

Q: What’s your approach to website design?

Agata:

Clean, intuitive, and SEO-friendly. I focus on layouts that are easy to navigate, visually aligned with the client’s brand, and optimized for search engines.

A beautiful website that no one can find isn’t much use—so I emphasize both form and function.

Q: How important is SEO in a startup’s website?

Agata:

Absolutely critical. Even the most stunning website won’t deliver results without visibility. SEO ensures that your target audience can actually discover you.

Q: What’s your first step in an SEO project?

Agata:

It always begins with keyword research. Understanding how potential customers search for products or services helps shape the entire content and structure of the website.

Q: How do you teach clients to maintain their SEO?

Agata:

I provide easy-to-follow guidelines on:

• Regularly updating content

• Optimizing meta tags and images

• Monitoring performance with tools like Google Analytics

This way, they can sustain their SEO efforts even after our project wraps up.

Q: What role does translation play in your services?

Agata:

Translation opens doors. Multilingual websites help businesses reach a broader audience and connect with diverse markets more effectively.

I provide professional translations, primarily between English and Polish, so clients can present their brand authentically across languages.

Q: Can startups afford professional translations?

Agata:

Absolutely. I offer scalable packages, and in many cases, the return on investment is substantial because you’re tapping into new customer bases.

Q: How do you structure your business planning service?

Agata:

Each plan includes:

• Market analysis

• Financial projections

• Marketing strategies

• Milestone roadmaps

I keep plans actionable and realistic so they can guide clients step by step.

Q: What makes a strong business plan?

Agata:

It’s all about clarity and flexibility—realistic goals, detailed budgets, and strategies that can evolve with market feedback.

Q: How do you inspire confidence in new entrepreneurs?

Agata:

I share success stories, celebrate progress, and encourage a “success-only” mindset. It’s important to highlight that every small win is a step toward bigger achievements.

Q: What’s your mindset advice for entrepreneurs?

Agata:

Embrace obstacles as opportunities. Persistence, adaptability, and belief in your success are non-negotiable.

Q: How do you help clients overcome fear of failure?

Agata:We reframe risk as a learning opportunity. I also help them plan for contingencies and celebrate every bit of progress to build momentum.

Q: What’s the biggest mistake you see startups make?

Agata:

Jumping into design or marketing without clear goals or a defined target audience. This leads to wasted time and resources.

Q: How can they avoid that mistake?

Agata:

Spend time upfront clarifying your vision, mission, and customer profile. This guides everything else.

Q: What tools do you recommend for website analytics?

Agata:

• Google Analytics

• Wix performance reports

• more

These tools offer valuable insights into user behavior.

Q: How often should startups review their analytics?

Agata:

At least monthly, but during growth phases, I recommend weekly check-ins to make quick adjustments.

Q: How do you tailor training for each client?

Agata:I assess their skill level, business type, and learning style—then customize training to match.

Q: What languages do you teach business tools in?

Agata:

English and Polish. Clients really appreciate learning in their native language—it speeds up understanding and builds confidence.

Q: How long does your typical training session last?

Agata:

Anywhere from one to four hours, depending on the complexity of the project and client needs.

Q: What’s your favorite success story?

Agata:

One of my favorite clients is a talented artisan who tripled her online sales within three months after we launched her new site and SEO campaign. Seeing her business thrive was incredibly rewarding.

Q: How do you measure your own success?

Agata:

By client outcomes—positive feedback, repeat engagements, and seeing measurable growth in their businesses.

Q: What motivates you to keep growing your services?

Agata:

The joy of seeing my clients succeed and hearing their gratitude fuels me every day. It’s incredibly fulfilling.

Q: How important is networking for startups?

Agata:

It’s vital. Networking can lead to partnerships, referrals, and invaluable market insights.

Q: How do you advise clients to network online?

Agata:

Utilize platforms like LinkedIn, industry forums, and niche social media groups to share expertise and build connections.

Q: What offline networking tips do you share?

Agata:

Attend local meetups, workshops, and trade shows. In-person connections often lead to long-lasting professional relationships.

Q: How do you ensure your own business stays fresh?

Agata:I continuously learn—attending webinars, reading industry blogs, and experimenting with new tools and trends.

Q: What technology trends excite you?

Agata:

AI-driven personalization and low-code website builders. They empower entrepreneurs without technical backgrounds to do more with less.

Q: How can startups leverage AI?

Agata:For content generation, chatbots for customer service, and data-driven analytics—AI helps optimize business decisions.

Q: What’s your advice on pricing services?

Agata:

Research market rates, value your expertise, and offer tiered pricing to suit different client budgets.

Q: How important is customer feedback?

Agata:

It’s essential. Feedback uncovers opportunities for improvement and future service development.

Q: How do you collect feedback?

Agata:

Through surveys, follow-up calls, and quick website polls at project milestones.

Q: What role does gratitude play in your business?

Agata:

A huge role. Expressing gratitude fosters trust and strengthens client relationships.

Q: How do you manage work-life balance?

Agata:

I stick to strict schedules, set clear boundaries, and take regular breaks to recharge.

Q: What book influenced your entrepreneurial journey?

Agata:

The Lean Startup by Eric Ries. It emphasizes iterative learning and validated progress—principles I still apply.

Q: What’s your go-to productivity hack?

Agata:

The Pomodoro Technique: 25 minutes of focused work followed by short breaks. It helps maintain energy and concentration.

Q: How do you handle setbacks?

Agata:

By analyzing what went wrong, adapting strategies, and maintaining a “success-only” mindset. For me, failure isn’t an option—it’s a learning opportunity.

Q: What’s the most rewarding part of your job?

Agata:

Seeing the joy on a client’s face when their website goes live or they make their first sale. Those moments are priceless.

Q: How do you stay inspired?

Agata:

By connecting with other entrepreneurs, celebrating milestones, and reminding myself why I started this journey.

Q: What’s your vision for the next five years?

Agata:

I want to expand my team, create online courses, and help hundreds more businesses thrive.

Q: What advice would you give your younger self?

Agata:

Start sooner, trust your instincts, and invest more in personal development. You’re capable of more than you think.

Q: How do you adapt to changing client needs?

Agata:

Through regular check-ins, flexible service packages, and continuous learning to stay current with industry trends.

Q: What’s your favorite client win?

Agata:Helping a blogger turn her passion into a full-time income stream within six months of launching her site. That transformation was incredibly inspiring.

Q: Final words of wisdom for aspiring entrepreneurs?

Agata:

Define your goals clearly, embrace obstacles as opportunities, celebrate every step forward, and—most importantly—never, ever give up.

Agata Lutrowicz’s journey from language tutor to multi-faceted business consultant is a testament to the power of adaptability, empathy, and continuous learning. Her insights offer invaluable lessons for entrepreneurs at every stage.

If you’re starting a business, take a page from Agata’s book: stay curious, stay committed, and surround yourself with people who believe in your success.