Roles permissions overview
Roles & Permissions Overview in Wix: A Clear Guide for Site Owners and Collaborators
When you build a Wix site and want to bring in others to help — whether editing pages, managing a blog, taking care of bookings, or handling marketing — Wix’s Roles & Permissions system lets you give each person the exact access they need (and no more).
1. What Are Wix Roles & Permissions?
Wix roles determine what someone can see and do in your Wix site and dashboard. By assigning collaborators specific roles, you control:
Which parts of the site they can access (like the Editor, the Wix dashboard, marketing tools, or their own inbox).
What they can edit (for example: only blog posts, only product listings, or certain pages—but not settings or billing).
What they can’t touch, keeping sensitive areas safe (like payments, domain settings, or site-wide permissions).
Wix’s role system protects your site from accidental changes while letting trusted people help out.
2. Main Wix Roles (with quick descriptions)
Here are the most common Wix roles and what they allow:
Role | What They Can Do |
Owner | Full control: billing, domains, site settings, collaborator invites, publishing, and everything else. |
Admin / Co-Owner | Almost full control: editing the site, managing content, collaborators, but not necessarily full billing access (depends on what the owner grants). |
Editor | Access to the Site Editor to change page layouts, add or edit content, manage apps—but limited dashboard access. |
Blog Contributor | Can write and manage blog posts (drafts, publish, edit), but not necessarily site pages or global settings. |
Store Manager | Handles product listings, inventory, pricing, orders, and shop settings—but doesn’t change the website design or site-wide settings. |
Marketing Tools Manager | Access to things like email campaigns, automations, social posts, SEO settings—but not necessarily the site editor. |
Contact & CRM Manager | Can access and manage contacts, leads, and follow-up automations, but can’t edit site content or settings. |
Wix also offers more specialized roles (like Bookings Manager, Finance View-only, or Support Access) depending on your apps and business needs.
3. How to Invite a Collaborator with the Right Role
Go to your Wix dashboard → Settings → Roles & Permissions (or “Invite Collaborators”).
Click “Invite People” or “Add Contributor”.
Enter their email address.
Choose a role from the list (e.g., Editor, Store Manager, Marketing Tools Manager).
Optionally: you can fine-tune permissions—granting partial dashboard access, restricting certain apps, or preventing billing/financial access.
Send the invitation.
The collaborator receives an email invitation. Once they accept (by logging in or creating a Wix account), their role becomes active.
4. Best Practices for Safe and Effective Collaboration
Start with the least permissive role that still lets the person do their job. You can always upgrade later if needed.
Clearly communicate to your collaborators what you expect them to work on (e.g., “Please update blog posts only; don’t edit site-wide styles.”)
Review collaborator activity periodically, especially if you have many people helping out. Wix logs some actions, so you can trace who changed what.
When someone no longer needs access (finished a project or left your team), revoke their role promptly—don’t just hope they’ll “not log in.”
5. When to Use Specific Roles
Scenario | Recommended Role |
You hired someone to keep your blog updated | Blog Contributor (or Admin if broader editing is needed) |
You work with a freelance graphic designer to tweak website layouts | Site Editor role |
You need someone to manage your e-commerce or product catalog | Store Manager |
A marketing partner runs email/social campaigns and automations | Marketing Tools Manager |
You want an assistant to follow up with leads, send messages, or manage CRM | Contact & CRM Manager |
FAQ: Wix Roles & Permissions
Q1: What’s the difference between an Admin and a Collaborator?
A: In Wix-speak, a Collaborator is anyone you invite to help. An Admin is a specific high-level collaborator role—almost full permissions but doesn’t necessarily own the site or billing settings. You can limit or grant access to billing, domains, and publishing depending on how much you trust your Admin.
Q2: Can I give someone access to edit blog posts but not other pages?A: Absolutely. Use the Blog Contributor role or combine a custom collaborator role with limits: give blogging access, but restrict the Site Editor or page-management permissions.
Q3: Can someone have more than one role?
A: Wix doesn’t let a single collaborator hold multiple “standard” roles simultaneously, but you can custom-tweak access in mixed ways. If they need to manage posts and CRM data, you might assign Marketing Tools Manager access combined with selective dashboard permissions.
Q4: What happens if a collaborator misbehaves or makes unwanted changes?A: As the site owner, you can revoke their access at any time. Go to Settings → Roles & Permissions, find the collaborator, and remove or downgrade their role. If needed, you can also restore a backup or previous version of your site (depending on your plan).
Q5: Can I change a collaborator’s role later?
A: Yes. If someone’s responsibilities change or if you realize they need more or less access, simply return to Roles & Permissions and edit their permissions. Wix allows you to upgrade, downgrade, or remove access as needed.