Selling services and products on the Internet requires a number of marketing activities. One of the promotion tools is a landing page. The landing page provides detailed information about the product, lowers campaign costs, and generates leads. Find out how to create a landing page. Check what elements it consists of, how much it costs, and what it looks like.
What will you learn from the article?
Designing a landing page - what should an effective landing page contain?
What is a landing page?
A landing page is a one-page marketing website created, usually for the purposes of a promotional campaign. It is like an online flyer to which we refer the client to learn the details of a given advertisement or promotion. Other common names are landing page, landing page, micro page, and microsite. Usually, the client is redirected to the landing page after clicking on an advertising banner, Google sponsored link, social media post, or promotional mailing.
Types of landing page
Do you want to know how to make a landing page? Be sure to know the types of landing pages. Landing page Lead Generation and Landing page Click Through.
Landing page Lead Generation is a website that aims to obtain customer data. As a rule, in return for an e-mail address or other data of the Internet user, he offers a gift. A newsletter,
e-book, discount coupon, or the possibility of free product testing can be a gratuity. Customer contact details or their preferences are then used in other campaigns, for sending mailings and personalized offers.
Landing page Click Through is a one-page website, the task of which is to convince the user to switch to another page, where he will learn more about the offer, see the entire range of the store, and finalize the transaction. This website does not contain a contact form. It is an intermediary between an advertising banner and an online store.
Advantages of a landing page
A landing page works most often when conducting marketing campaigns. Campaigns aimed at increasing sales or building brand awareness. Using landing pages, companies promote and sell products and services, and educate and advertise events. The landing page is perfect for customer acquisition. It makes it easier to target ads only to consumers interested in a given product, allows you to define the target group in detail, and create personalized offers. If a given advertisement reaches only interested people, the cost of the acquired lead is lower and the marketing activities are more effective.
Advantages Of A Landing Page:
the possibility of personalizing the offer,
defined target group,
extension of the contact database,
the greater effectiveness of marketing activities,
lower cost of the campaign,